A Customer Relationship Management (CRM) system is a great approach to managing an organization’s dealings with current and future customers. The sales data from current clients, prospects, and leads need to be stored in a centrally accessible database. It is a challenge and of great interest to track the vast amount of information received from various salespeople, for example, on a multitude of clients and still be able to compile detailed reports that can serve the company efficiently in a number of ways.
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